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Phase | Desktop | Mobile | Tablet |
|---|---|---|---|
| Preparation | Define project goals and objectives, Identify key stakeholders and decision-makers, Gather existing website data and analytics, Research target audience and competitors | Define project goals and objectives (prioritizing mobile-specific needs and interactions), Identify key stakeholders and decision-makers, Gather existing website data and analytics (focusing on mobile usage data), Research target audience and competitors (with a mobile-first approach) | Define project goals and objectives (considering both mobile and desktop experiences), Identify key stakeholders and decision-makers, Gather existing website data and analytics (for both mobile and desktop devices), Research target audience and competitors (understanding their needs and behaviors across devices) |
| Develop interview guide and questionnaire, Schedule interviews and recruit participants, Prepare materials and logistics | Develop interview guide and questionnaire (prioritizing mobile-specific needs and interactions), Schedule interviews and recruit participants (focusing on mobile users), Prepare materials and logistics (considering the mobile context) | Develop interview guide and questionnaire (considering both mobile and desktop experiences), Schedule interviews and recruit participants (including mobile and desktop users), Prepare materials and logistics (accommodating both mobile and desktop environments) | |
| Discovery | Conduct user interviews, Observe user behavior, Analyze interview data and identify themes, Develop user personas and empathy maps | Conduct user interviews (prioritizing mobile-specific needs and interactions), Observe user behavior on mobile devices, Analyze interview data and identify themes related to mobile usage, Develop user personas and empathy maps that capture mobile user needs and pain points | Conduct user interviews (understanding needs and behaviors across devices), Observe user behavior on both mobile and desktop devices, Analyze interview data and identify themes across different environments, Develop user personas and empathy maps that encompass both mobile and desktop user experiences |
| Define user needs and pain points, Prioritize user needs and map them to features, Create user journey maps for different environments | Define user needs and pain points (prioritizing mobile-specific needs and interactions), Prioritize user needs and map them to features (focusing on mobile-first functionalities), Create user journey maps for the mobile environment | Define user needs and pain points (considering both mobile and desktop experiences), Prioritize user needs and map them to features (addressing needs across devices), Create user journey maps for both mobile and desktop environments, highlighting the differences and overlaps in user experiences | |
| Synthesis | Develop website information architecture, Design wireframes and prototypes, Conduct usability testing and iterate, Refine website content and messaging | Develop website information architecture (prioritizing a mobile-friendly structure), Design wireframes and prototypes (optimized for mobile interaction), Conduct usability testing with mobile users and iterate on designs, Refine website content and messaging for mobile users (concise, clear, and action-oriented) | Develop website information architecture (considering both mobile and desktop navigation), Design wireframes and prototypes that adapt to different screen sizes and interaction methods, Conduct usability testing with both mobile and desktop users and iterate on designs, Refine website content and messaging to be device-agnostic, ensuring clarity and consistency across environments |
| Create style guide and design assets, Develop a comprehensive website launch plan, Handoff project to development team | Create style guide and design assets (optimized for mobile displays and interactions), Develop a comprehensive website launch plan (including mobile-specific marketing and outreach strategies), Handoff project to development team with clear instructions for mobile implementation | Create style guide and design assets (adaptable for both mobile and desktop environments), Develop a comprehensive website launch plan (considering different launch strategies for mobile and desktop users), Handoff project to development team with detailed specifications for both mobile and desktop versions |
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